We're Your Green Thumbs
We’re a tiny but mighty team of email marketing whizzes, beauty gurus, and Klaviyo pros. We’ve worked with over 50 beauty and wellness brands and collectively have 20+ years in the beauty industry. We grow brands by creating thoughtful and beautiful lifecycle marketing programs (that scale!)
Our 6-step skincare routines, undone makeup, beauty tutorials
Opening emails, shopping online, spending time with friends and family, adventuring outdoors
The same rinse-and-repeat marketing, transactional services, inflexibility, close-mindedness
Beauty innovation, brand founders, Doing the right thing, growing revenue, telling a brand story in new ways
We provide bespoke, beautiful, brand-building email campaigns. Every campaign is unique with on-brand copy, tone of voice and customer-centric messaging. We balance educational content and promotional content. We identify issues. We uncover/unearth opportunities for growth. We help brands navigate the priorities to scale their channels. We provide smart, honest, thorough, strategic and intentional recommendations. We create beautiful email content that nurtures, engages, converts and retains.
Our ecosystem: beauty is our sun, lifecycle marketing is our water, and our brands are our oxygen
We are a boutique growth studio, specializing in helping beauty brands thrive through smart and thoughtful email & SMS marketing content. Our team of experts understands the unique needs of the beauty industry, and we use our deep expertise in lifecycle marketing to infuse your campaigns with the right message at the right time.
Shayna loves getting to tell stories. Whether she's crafting unique brand voices, writing about remarkable companies and their founders, or even performing on stage, her passion for storytelling shines through.
"I love a good highlighter. These days, I can't live without Saie's Glowy Super Gel for my cheeks."
Avalon has over 13 years of experience designing for retail and e-commerce. When she's not designing, she's trip planning, traveling and finding new recipes.
"I love Kosas Brow Pop. A brow pencil is definitely my desert island beauty product."
the dream team
Jess is a seasoned graphic designer who approaches every project with a creative touch. When she's not crafting designs, you'll find her hiking in nature or in a pilates class.
"I'm obsessed with the EM Cosmetics Mascara. It's the only mascara I've found that doesn't smudge."
Bruno speaks other languages including HTML, CSS and Spanish :) He enjoys the 'nomad' life traveling around the world to exotic places with his wife.
"I can't live without sunscreen. I get to live in places around the globe and the sun is always shining."
Meet The Founder
Erin has over 15+ years of experience in eCommerce and retail. She spend over a decade in corporate beauty in eCommerce online marketing, buying and account management for prestige players including Sephora.com, Ulta.com, Nordstrom.com, and Beautylish.com amongst others. She has had the opportunity to work with over 80+ beauty and wellness brands and loves building her client partnerships more than anything. She has been a Klaviyo partner since 2019. When not working on and in the business, she can be found in the outdoors, hiking, camping, or golfing, with her husband, son, daughter and dog.
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