We're happy when our clients are happy!
Just like we do at Ivy & Co, our partners recognize the importance of nurturing relationships with their customers, valuing the journey as much as the destination.
DIVA, a leader in period care, was heading into a full new and beautiful rebrand. They needed to revamp all existing flows and launch new flows.
Vitality Institute was looking to gain revenue in the DTC channel. Although established, they were starting from scratch in building their audience. That's where we came in.
With a large and highly engaged subscriber list, there was tons of opportunity for the Juvia's Place team to engage and retain their base.
+120% increase in revenue attributed to email
+49% of revenue attributed to email
+87% improvement in Open Rate and +56% improvement in Click Rate
Set up of flows immediately led to a +12% revenue contribution. Full-service email management and set up of SMS on Attentive led to +120% growth in owned marketing revenue.
Step one was to build the foundation to set up nurture and retention tactics across email and SMS. Campaigns were planned and scheduled regularly to ensure subscribers were hearing and learning about the brad and new products.
Juvia's Place didn't have any flows set up and campaigns were sending on an irregular timeframe. With consistent newness launching, the team needed hands-on support to get email and SMS driving revenue.
Full-service email management on Klaviyo led to 49% of attributed revenue to email, an untapped channel with 0% attributed revenue before.
We set up email and SMS from the ground up, including foundational and advanced flows. We partnered on a weekly campaign calendar to support both eCommerce and the service-side of the business.
Vitality Institute had a broad and large amount of subscribers through their national network but had no CRM in place for consumers.
Full-service management on Klaviyo with targeted audience segmentation led to improved engagement, +87% improvement in Open Rate and +56% improvement in Click Rate.
We completed a full redesign of all current flows as well as launched new opportunistic flows. We worked with the team week over week to send brand-building campaigns both to educate and promote product.
DIVA had a multitude of flows set up with disjointed styling and messaging. Approaching their rebrand, they needed to make their styling cohesive and expand the new messaging across the email channel.