Ecommerce is under attack: from checkout fraud to fake signups to invisible AI crawlers rewriting how customers discover your brand.

In this white paper, experts from Ivy & Co., Cronix, and Nextools break down how bots are reshaping the customer journey—and what brands can do to protect performance and stay discoverable in the age of AI.

Shayna is CMO at Ivy & Co. Studio, a boutique growth studio specializing in email + SMS marketing for beauty, wellness, and lifestyle brands. With over a decade of experience in brand strategy and lifecycle marketing, Shayna helps DTC brands turn customer touchpoints into measurable growth moments.

Andrea is the CTO of Nextools, the team behind Cart Block, a real-time fraud prevention app built for Shopify. With 10+ years of experience in custom ecommerce development and app creation, Andrea leads R&D for various Nextools products. He specializes in building scalable tools that help merchants prevent abuse, protect margins, and maintain a seamless customer experience at checkout.

Amandeep is the founder and technical lead at Cronix, a digital agency specializing in eCommerce, web development, and digital strategy. With more than a decade of experience building high-performance websites, Amandeep helps DTC brands enhance site speed, structure, and discoverability. Under his leadership, Cronix partners with leading Shopify and headless commerce brands to create scalable, AI-friendly
digital experiences that convert.

Cass leads strategic partnerships and go to market initiatives at Cronix, working closely with clients and collaborators to bring high-performance ecommerce experiences to life. With a strong background in marketing and strategy, Cassandra brings a sharp, results-driven mindset to every partnership. She has a proven track record of crafting innovative growth strategies, elevating brand visibility, and building high-impact collaborations that drive long-term success.

Shayna is CMO at Ivy & Co. Studio, a boutique growth studio specializing in email + SMS marketing for beauty, wellness, and lifestyle brands. With over a decade of experience in brand strategy and lifecycle marketing, Shayna helps DTC brands turn customer touchpoints into measurable growth moments.

Amandeep is the founder and technical lead at Cronix, a digital agency specializing in eCommerce, web development, and digital strategy. With more than a decade of experience building high-performance websites, Amandeep helps DTC brands enhance site speed, structure, and discoverability. Under his leadership, Cronix partners with leading Shopify and headless commerce brands to create scalable, AI-friendly
digital experiences that convert.

Andrea is the CTO of Nextools, the team behind Cart Block, a real-time fraud prevention app built for Shopify. With 10+ years of experience in custom ecommerce development and app creation, Andrea leads R&D for various Nextools products. He specializes in building scalable tools that help merchants prevent abuse, protect margins, and maintain a seamless customer experience at checkout.

Cass leads strategic partnerships and go to market initiatives at Cronix, working closely with clients and collaborators to bring high-performance ecommerce experiences to life. With a strong background in marketing and strategy, Cassandra brings a sharp, results-driven mindset to every partnership. She has a proven track record of crafting innovative growth strategies, elevating brand visibility, and building high-impact collaborations that drive long-term success.